We see it almost every day. Whether its a government cover-up, corporate fraud, or a religious group’s controversial public statements, we are bombarded more than every by a constant stream of articles and headlines about the latest controversies. Thanks to social media, we are becoming the ones who are most responsible for determining what issues gain steam and become headlines. I’m just as guilty as anyone else of feeling required to chime in and make sure other people hear my opinions on the current big issue. We find it necessary to identify ourselves as being for or against these brands.
Brands, you may ask? Why yes, every political candidate, Hollywood star, and non-profit organization is, at its core, simply a brand. Nowhere is this more apparent than in the social media world of likes, retweets, and reposting sensationalized articles. We recognize and either endorse or condemn nearly every public entity as a brand to be consumed or blacklisted in our modern online context.
But what most of us really want is to make the world a better place, right? I mean, isn’t that what we think we want somewhere deep down? Isn’t that in some dysfunctional way connected to the root motivation of many of our pins and tweets and likes and posts? How can we begin to actually make this world a better place to live? By liking statuses and reposting inspirational memes?
Here’s the fact: We are hiding behind our ideas of good and bad when we should be acting upon them. We’re trying to decide what to endorse when we should be asking ourselves how to take action and relate.
Relate? Yes, as in a relationship, where two beings enter into actually knowing one another personally and, often, in person. True, this does require more work than scrolling through a newsfeed and often it will entail sharing our own hopes, dreams, mistakes, and brokenness, but I will promise you something. If you do this often, it will prove to be worth your time.
What if we stopped investing so much of our time into reading articles about group’s stances and started reaching out to tell our friends what encourages us about them? What if we stopped trying to decide where to point the finger and started lifting one to help a new neighbor move in? Supporting a non-profit that helps the hungry in the third world is really important and hugely valuable, but helping the homeless in your own city has a greater impact on you and builds an actual, ongoing relationship between you and the people your helping.
So get out there! Be a great dad. Be a great mom. Be a great dad or mom to someone even if you have no children of your own. Make meals for people you don’t know well. It’s okay that it might be awkward the first time. Share a beer on your porch with the guy next door after work. Write a letter, on paper, and mail it to someone you highly value. Start investing into the real people all around you.
You might just find that pointing out the bad has never been as rewarding as doing the good.